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Like so many of you, we have spent the last several days and weeks learning about the coronavirus (COVID-19) and how it’s impacting our world. Luckily, the plumbing industry is one of the least affected industries, although you may receive requests from prospective or recurring customers to know how your technicians are “COVID-19 Safe”. This…

Trenchless Marketing, Inc. will be at the 2019 Water & Wastewater Equipment, Treatment & Transport Show in Indianapolis, Indiana from Wednesday, February 20th to Saturday, February 23rd. We are proud to attend the largest annual trade show for wastewater and environmental service professionals in the world. The WWETT show offers professionals a variety of events such…

This is for anybody who is writing content for online use. Are you the owner of a blog? Do you want some tips on how to write in such a way that better appeals to your readers? Or are you a writer putting together articles for someone else? There are many resources on the internet…

For an online business to achieve success, considering search engine optimization (SEO) is essential. While this once simply involved adding keywords and creating backlinks, there are now many ways that businesses can improve their SEO. One such way is by utilizing social media and this has become increasingly important.The following reasons are why social media is…

Getting any blog off the ground can be an extremely difficult process. Even if you have the necessary focus and high quality content, it can be hard to get noticed among the vast sea of noise that is the Internet. Therefore, it is extremely important that you learn how to design your blog for SEO…

Internet advertising can be a dangerous market to navigate. With unsavory business practices giving online advertising a bad name, the recent surge of actual internet marketing techniques takes aim at dissolving this negative and harmful stereotype. Pay Per Click advertising is but one of many types of internet advertising that is notorious for such tactics.…

Geo-location is essential for a good local search strategy. You could lose out on a lot of business by either targeting the wrong areas or by not using geo-location. Most people today use their mobile phones to find local businesses when they need to buy something or are craving sweets like gourmet donuts. You don’t…

Technical SEO refers to every SEO work which is done from the content; basically, it is laying a tough foundation to offer your content a better chance so as to rank for significant phrases as well as keywords while Content marketing is a planned marketing approach centered on building as well as distributing consistent, relevant,…

More businesses than ever are using the Internet as their main platform or as a tool to reach a wider potential market. One of the ways that a business will use the Internet is to set up a website. For this to be successful, it should be optimized for search engines. However, as there are…

If you own a small business in a fixed location and are not taking advantage of local SEO, then you’re really missing out on a lot of business opportunities! For years now the amount of localized searches has steadily increased. And as mobile technology has advanced, this type of activity has become universal. So what can…

Today, people are more likely to use their smartphones than computers to browse the internet. People are mobile and want their websites to adapt to them. Thus, non-friendly mobile websites see a reduction in traffic and visitors’ time spent on the websites. Hence, why most sites are converting to become a Google Mobile Friendly site.…

Social media is an underutilized tool in marketing in the industrial field. Trenchless businesses rely on interaction with their clients to get their work done. Others flock to social media to get a good idea regarding what a company is like. That is why your organization is probably under using its most effective promotional tool.…

In this ever competitive world, a business needs to put in maximum efforts to ensure not just its continuance, but also its survival. Today we use technology for anything and everything in our daily lives. Therefore it is really easy to search for any type of business listing in and around our location. For example…

Those who own a trenchless business often go unnoticed, but that does not mean the services provided are any less valuable. In fact, nearly every facet of a residential or commercial environment depends on the work that a trenchless business performs day in and day out. There is no shortage of business for qualified professionals…

Those who own a trenchless business often go unnoticed, but that does not mean the services provided are any less valuable. In fact, nearly every facet of a residential or commercial environment depends on the work that a trenchless business performs day in and day out. There is no shortage of business for qualified professionals…

Marketing a Trenchless business can have a significant impact on growth and clientele. It is important to know the best places to market and advertise your business for better results. You will want to have and advertising strategy that is easy to update and can reach thousands to millions of people at once. Being able…

As a trenchless contractor, you likely have a restrictive advertising budget. However, you probably also have a narrow target market. This means you can forego the expense of a national or international marketing campaign in favor of focusing on the local marketplace. When it comes to PPC (pay per click) advertising, you’ll have to utilize specific strategies…

Having a website for your trenchless services business is essential in today’s world. This is a fact that is true regardless of the nature of your business but is especially true when you provide a local service such as trenchless pipe repair and services. In fact, research shows that half of all searches done online…

You are probably well aware of the fact that businesses looking to compete in the growing online marketplace need to engage prospective customers. Businesses must reach them not only through their website (which incorporates search engine optimization efforts), but also via social media channels. What you may not know is how to start with social media,…

Online marketing campaigns are a complex undertaking.  They involve everything from the content on your website and how you optimize, to your social media posts, to your advertising efforts. All of these elements must work in tandem if you want the best chance to promote your trenchless business. In most cases, you’ll want to hire experts…

Designing a website for your trenchless business is no easy feat. Not only do you have a wealth of information to present to visitors, but you also need to consider the role of optimization, the principles of modern web design, and how you’re going to appeal to visitors and keep them on your site long…

There are several reasons to start and manage an on-site blog when you own and operate a trenchless business. One of the most important is to provide opportunities to post new content that you can optimize in order to increase your web presence, visibility, and reach. Of course, you also want to provide value to…

There is no denying the power of video to capture attention and evoke an emotional response. The combination of graphics, moving pictures, sound, and, of course, content all serve to grab and hold attention. When you think about it, this is no surprise. The old adage “a picture is worth a thousand words” is no…

Every business wants to provide useful information and a compelling argument for consumers to buy from them over the competition. These days, people go straight to the internet for product reviews and research and no longer call or walk into a store for details. A website is the first and most important contact most businesses make with their…

Even if you don’t know much about the concept and history of link building, you probably know that it’s an important part of search engine optimization (SEO). Those who are new to the game are likely unaware that the rules pertaining to backlinks have changed dramatically over the past several years. Back when the worldwide…

Statistics show that after watching an Animated Explainer Video, 64% of customers are more likely to choose your sewer repair company. It’s the easiest and most cost effective way you can take your sewer repair business to the next level, increase engagement rate with your prospective customers, and sales. By having your own branded animated…

Everybody likes to get a good review, from grade-schoolers turning in homework, to actors in Broadway shows, to businesses looking to keep their customers satisfied. As for the latter, however, there are other reasons you need to obtain good reviews, especially in the online arena. Many business owners have fully embraced the digital era and…

You may run the best trenchless business in your area, but if your customers are finding competitors first, no one may even know you exist, much less that you offer superior service. Your work will no doubt speak for itself once you’ve been hired for the job, but you first need to be found. These…

So you’ve signed up for social media business accounts. Now what? With help from a social media management expert you can begin your foray into the online community, but there are certain steps you’ll need to take to boost audience engagement. Although a professional service provider can do a lot for you, it’s always best…

Many business owners are interested in getting on board with the benefits inherent to social media, including lead generation, increased visibility, audience engagement, and promotional opportunities, just for example. Unfortunately, you might have some doubts about how you can use social media to your advantage. As a trenchless service provider, you have other things to…

A positive and successful client relationship is often a lucrative one. It’s the same way with any business and trenchless contractors are no exception. Establishing a good, strong connection with your clientele is the best way to shore up repeat business in the future and secure referrals for new clients as well. So how does…

No one wants to get a bad review. But with so many online platforms allowing customers to share their opinions on just about everything these days, negative reviews and the power that they hold have become a growing component of doing business in today’s digital marketplace. It’s no secret that a majority of consumers now…

Effective marketing of your trenchless business is measured in results. The successful growth and expansion of your company requires a unique marketing campaign that is specifically targeted to the strengths and specialties of your brand, while also making it as accessible as possible to the widest segment of the public. Good marketing incorporates an online…

The marketing strategy of any business is one of the most crucial components of drumming up new clientele on a consistent basis. Your company can have a sterling reputation, a terrific track record, and scores of satisfied customers, but without a smart marketing plan in place all of that can be rendered moot. There are…

Most businesses are by now aware of the potential power of a strong internet marketing strategy, but that doesn’t necessarily mean they know how to engineer one. As the owner and operator of a trenchless business, you are probably more concerned with doing your job well and offering excellent service so that clients are satisfied.…

Trenchless technologies provide a safe, efficient, and often eco-friendly means of solving infrastructure problems common to many aging cities and private homes. As a trenchless contractor, you know that the services you provide are superior to traditional methods of excavating to repair or replace existing hardware for utilities. The problem is that your prospective clients…

The internet is an incredibly crucial tool for successfully marketing your trenchless business. But it is equally essential of a marketing tool for everyone else’s business, too. There’s an ever-growing amount of traffic on search engines and the internet at large, but there is also an ever-growing amount of content competing with the content being produced…

You might be wondering about what search engine optimization actually does for your trenchless business. We’ve discussed the many benefits of SEO for almost any business that has an online presence, but you may still be on the fence as to deciding on whether or not you want to start a campaign. Search engine optimization…

You might know that you need to be doing online marketing for your trenchless business, but it can be confusing to decide where to start your efforts. Online marketing for trenchless businesses has significantly evolved in the past decade and there are now many different types of digital marketing techniques that you can use to…

If you haven’t started it already, it’s a good idea to try pay-per-click marketing for your trenchless business. You can end up getting a lot more leads than what you might be currently getting and it is a very effective way to start showing up on the search engines quickly. Pay-per-click marketing is a good…

Social media marketing is almost a necessity for your trenchless business to grow and to get a bigger share of your local market. Using Twitter, Facebook, Google Plus and other marketing methods can help you build your brand, interact with potential customers, and get more out of your marketing in general. Social media marketing is…

Whether you have a smaller trenchless business or a large company, you need local search engine optimization in order to compete and get a larger share of your market. Businesses of all sizes can use local SEO in order to compete with other companies in your area and outside of it, as digital marketing has leveled…

When you are trying to expand in your local area or get new clients, every little thing that you do with your online marketing matters. Trenchless Marketing can help you expand your online marketing and get more leads using the latest online marketing methods. Local businesses can’t rely on offline marketing by itself anymore, and…

Online marketing is an essential component when it comes to building your local brand, and it can make a huge difference in the number of leads that you get on a regular basis. If you haven’t been doing online marketing for your trenchless business, now is a great time to start, and the sooner that…

In recent years, internet marketing has significantly advanced for trenchless contractors and plumbers. Years ago in the mid to late 90s most trenchless contractors would list their business in an online yellow pages directory and that along perhaps with a basic website would be the extent of their marketing. However, much has changed since then…

Trenchless plumbing has advanced significantly in recent years, and as a trenchless contractor you know that your business utilizes the latest technology. In order to stay competitive, it’s essential to perform regular search engine optimization. Doing your own SEO can be very time consuming, and it’s difficult to know exactly what to do while you…

SEO can help your trenchless business grow in several different ways, and it is a necessity in modern times. SEO is a powerful marketing technique that can drive leads from search engines like Google, Yahoo and Bing to your website and help you acquire more customers. No matter where your business is located, it’s essential to start…

Over the years I have watched online marketing evolve (I guess this is the best word to use here) to where I believe it is today.  Today is a good day if you’re thinking about marketing your website seriously, and you have a desire for new customers to grow your business.  Gone are the days…

First off, we must say a BIG thank you to all of our clients here at Trenchless Marketing.  In as little as eight months we have just signed up our 25th client.  In all honesty, never thought we would have 25 awesome contractors in under a year. So much goes into how we foster growth…

Ahhh…the importance of a bunch of words, well relevant words that is.  Are you ready to go deep with your content and tell your story?  It now appears Google understands what you do before you do it, so you need to back off from the over-optimization of cramming keywords into your site.  Instead, we need…

I recently had a friend tell me that our approach to working on our client’s websites makes us vulnerable because the client has control and the final say if our relationship continues or not.  He felt we should have a mechanism in place where we are the ones in control. As we increase our customer’s…

With regards to online marketing there are a couple of categories I use to describe trenchless companies out there today. Convinced – These companies approach online marketing very seriously and spend time trying to maximize its potential. I normally do not need to convince them to invest properly in online marketing, they are already convinced.  Instead…

Ok, maybe not forget keywords entirely.  I still say the future of marketing is predicated upon how non-brand loyal people search online.  However, gone are the days when the name of the game was shoving as many keywords down Google’s throat because, like a cat’s hairball, Google has coughed all that back up. The good…

My husband, who has been offering marketing services to the Trenchless community for the last 6 years, is dedicated to working for and with our clients.  After hearing multiple stories where contractors were taken advantage of by online marketing firms, it was evident we needed to step up to the plate and begin our new…

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Here is the problem, at least with Trenchless Contractors and their Companies. You guys are busy, matter of fact, you are so busy that you don’t have the time to chase after and pursue getting customer reviews. However, let’s say you do remember to get a few of them along the way, what do you…