Google Ads and Facebook Retargeting

Home » Advertising » Google Ads and Facebook Retargeting

Retargeting Ad Services for Trenchless Contractors

When your trenchless company is considering a soft reset for its digital marketing campaign, it pays to consult the experts. At Trenchless Marketing, we take pride in providing astute analysis and remarkable results for our clients. One of the services we provide is Google Ads and Facebook retargeting, a solution that can do wonders for your organization immediately. We invite you to reach out to our team right away to find out more.

google-ads-retargeting

What Is Retargeting and What Does It Do for Trenchless Companies?

When potential customers visit your trenchless plumbing company’s website, a tiny text file can be installed on that person’s computer. This text file is called a cookie, and it is used to track certain behaviors as people move about the Internet.

Once someone visits your website and doesn’t convert by contacting your plumbing company or scheduling a service, that person can be retargeted with ads elsewhere on the web. Cookies allow this to happen, and retargeted ads are incredibly effective because they act as a reminder for people to come back and contact your company.

The Process of Remarketing for Trenchless Service Companies

At Trenchless Marketing, our remarketing process begins when someone visits your company’s website. We use special coding on your website and the ads we place to retarget these people on other web properties owned by brands like Google and Facebook. When someone is retargeted, they are reminded about your brand and encouraged to return to your site to contact you.

Google Ads/Facebook Retargeting Setup and Design

The digital marketing experts at Trenchless Marketing handle every aspect of your remarketing campaigns. From creating banner ads to monthly reporting, we take care of all of the technical work. All you need to do is wait for leads to contact your business!

Competitive analysis
Competitive analysis

We perform a competitor analysis before we design each ad campaign. This shapes our approach and tells us what we need to do to beat the competition.

Account creation
Account creation

Our team then gets to work setting up your accounts with ad networks to provide full coverage for your campaigns. This reduces the amount of administrative hassle and allows Trenchless Marketing to have full control over the ad experience.

Remarketing tag installation
Remarketing tag installation

After your accounts are set up, we create and initialize your campaign tags. These pieces of code are used to track your ad assets across the web so we can see the behavior of your web visitors and target them directly.

Display network optimization
Display network optimization

We also optimize your display network to get your ads in front of the right people while avoiding ad placement in front of the wrong audiences.

Banner ad creation
Banner ad creation

Once all of the administrative and technical work is done, we create banner ads to be displayed across your ad network where potential customers are retargeted.

Retargeting ongoing management
Retargeting ongoing management

Our digital ad experts also handle the ongoing management of retargeting campaigns for our clients.

Placement optimization
Placement optimization

We’re always monitoring your analytics to get the best ROI by checking which placements work the best.

Performance audit
Performance audit

We also conduct a performance audit regularly to see where our efforts have paid off and where more work can be done.

Campaign troubleshooting
Campaign troubleshooting

Like all things digital, retargeting campaigns can run into trouble from time to time, but you won’t have to deal with the technical details – we handle all of that for you!

Monthly performance reporting
Monthly performance reporting

Trenchless Marketing creates monthly performance reports for our clients that detail the success of each campaign so you can be sure you’re getting a good ROI.

Main Reasons We Recommend Google Ads and Facebook

Google and Facebook both have tremendous reach on the web. We utilize these ad networks because they allow customization of each campaign’s targeting to get in front of the right people after visiting your website.

FAQs

Ad Remarketing Is A Specialization Of Ours

Trenchless Marketing only focuses on serving professionals in the trenchless plumbing services industry. Our experts produce results because helping trenchless plumbing companies is all we do. Our team understands the best ways to remarket ads to the right leads on the web to drive conversions.

Retargeting Statistics

%

About 70% of web users who visit your site through remarketed ads are likely to convert

%

Some studies have shown brand awareness goes up over 1,000% after retargeting campaigns

%

Customers who abandon shopping carts on your site are 26% more likely to return and finish the transaction after retargeting

Let Trenchless Marketing Show You How Remarketing Drives Conversions

To experience the difference that retargeting can make for your trenchless sewer repair business, contact Trenchless Marketing and ask for a personalized consultation. Call our experts or fill out the online form to get started.