SEO Penalties You Should Be Aware Of
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Google is generally considered the top search engine in the world. That said, keeping up with their algorithms and updates to get found by potential customers can be challenging. Every business wants to appear at the front of search engine results pages (SERPs), but one helpful tip to succeed in this area is to be aware of SEO practices that could get you penalized and drop your page ranking. As an expert team specializing in SEO services for trenchless sewer companies, Trenchless Marketing explains some of the SEO penalties to avoid.
Keyword Stuffing
Stuffing your page content with keywords can make it seem like you are trying to artificially inflate your rank. Google frowns on this and wants you to focus on providing good quality content for your target audience. A reliable sewer repair marketing SEO services provider can optimize your website for certain keywords without resorting to stuffing.
Spam
Content that counts as pure spam is the quickest way to a search penalty. Some techniques that might flag your article as spam include automated gibberish or content scraped from another site. Each piece of content you post should provide valuable information rather than just a sales pitch. Professional SEO services from a sewer repair marketing company provide engaging content that increases your customer’s knowledge and puts you at the top of the search engine rank page.
Low-Quality Content
Google also detects low-quality content that adds little or no value for the user. This can be in the form of affiliate pages, doorway pages, or spun content. Google wants each piece of content to be unique and provide a human touch. Trenchless SEO services for sewer repair from an experienced team can let your customers learn more about what you do, how you do it, and why your services are the best choice.
Trenchless Marketing provides SEO for trenchless technology company that will help you climb in search rankings and ensure your business gets the visibility it deserves. Contact us today for a consultation.
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To learn more about our digital marketing services, schedule your consultation and let our experienced marketing professionals customize a strategy that meets the needs of your sewer repair company. Call us or fill out the form today to get started with your consultation.