Having a website for your trenchless services business is essential in today’s world. This is a fact that is true regardless of the nature of your business but is especially true when you provide a local service such as trenchless pipe repair and services. In fact, research shows that half of all searches done online from mobile devices are done explicitly to locate local businesses and services. But simply having a website isn’t enough to guarantee that your business is being found and considered by the people looking for services like yours. This is where the importance of having an effective web design is crucial.
The layout of your website and whether or not it is optimized for mobile devices directly impacts not only the ease in which your prospective customers can use it and find the information they’re looking for, but it also immediately impacts that prospective customer’s opinion of your business. Most people believe that a website that is properly optimized for mobile devices runs faster and is easier to find the information for which they’re looking. In fact, a good third of mobile users state that they will immediately leave a website if it is not mobile optimized -regardless of how much in need they are of the products or services that business provides.
What Constitutes an Effective Web Design?
As we’ve already heavily touched upon, mobile optimization is crucial to how effective your website is in reaching new customers. This means that your website must transition smoothly and maintain the same design features and layout whether it is being viewed on a phone, tablet, or laptop.
Search Engine Optimization (SEO)
An effective web design for your trenchless services’ website also employs effective search engine optimization. With great SEO, your website will consistently rank higher in search results. This makes it easier for your website to be found by the people who are searching for your services. SEO utilizes google search algorithms to match user search terms to the content of your website. Effective SEO will take into account the way that people search for trenchless pipe repair and services and base their content around those search terms and phrases.
In catering your content based upon the questions that your potential customer base is searching for, your website better meets the needs of those customers. This is the first step in positioning yourself as an authority and expert in trenchless services and encourages the prospective customer to trust you and choose to do business with you.
This should be fairly obvious but consider how many websites you’ve visited with clunky navigation, making hard to figure out how to get to the information you’re looking for. Your potential customers don’t want to have to search for information on your website -they will simply move onto your competitor.
A simple way to make your navigation more intuitive is to limit the number of pages your website has. The pages you do have should be clean, clearly labeled, and serve a direct purpose and customer need. Consider that last point: the pages should fit the customer’s needs, not yours. If your website isn’t designed to provide answers to the questions your potential customer has they will go elsewhere.
The layout and general design of your website should be clean, with attractive colors and sensible font pairing. Information should be organized neatly and coherently. Ideally, content should also be organized in a pattern that reflects the ways that people interact with a website. This means that content should be most heavily situated along the top of the web page, and then along the left hand side running down. Users most frequently scan the top section of a web page, left to right, then skim down the page before determining if they should commit time to more carefully reading the page content. Taking this into account will make your website more comfortable and user friendly.
While there are further details in effective web design for trenchless services’ websites, keeping these four factors in mind as you create your website can help to make it more effectively address your potential customers’ needs. A website designed with the user in mind is truly the most effective website and is the key in drawing customers to your website and encouraging them to do business with you.
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