Pay-per-click (PPC) advertising campaigns are an efficient way to get targeted traffic to your website. They can be a game-changer in driving growth and success for your business, but only if they are managed correctly.
Trenchless Marketing is here to share some insight on the most common trenchless pipe lining PPC advertising mistakes you want to avoid making.
1. Incorrect Keyword Match Types
There are four match types in PPC advertising services for trenchless sewer repair, namely:
- Broad match
- Broad match modified
- Phrase match
- Exact match
Using a match that is too broad can mean your products appear for irrelevant searches, which can waste your advertising budget quickly. On the other hand, using one that is too narrow might result in your customers not being able to find your services at all. Either way, this can make your PPC advertising more costly and not achieve the results you want.
2. Using Different Keywords than Your Ad Copy
It is tempting to create a master list of keywords and then use them across your entire ad campaign. This, however, can backfire and result in poor click-through and conversion rates. Your keywords should closely match the content of your ad copy, otherwise, you’re not targeting the right audience. Trained specialists can help create keywords and PPC ads for trenchless pipe lining company that complement each other and are relevant to the user’s search intent.
3. Not Using Device Bid Modifiers
Another common mistake in trenchless sewer repair PPC ads management is incorrectly using device bid modifiers. Bid modifiers can mean you would pay a higher price for customers on a mobile device because you would expect to see a higher conversion rate. Certain industries are more likely to obtain customers using a mobile device, such as a cab company, but others would benefit more from searchers utilizing a PC.
Trenchless Marketing offers trenchless sewer repair PPC ads services that will help you get the most out of your marketing budget. Contact us today so that we can start building a campaign that will help you reach your goals.
Get the Results Your Trenchless Company Deserves Today!
To learn more about our digital marketing services, schedule your consultation and let our experienced marketing professionals customize a strategy that meets the needs of your sewer repair company. Call us or fill out the form today to get started with your consultation.