BRAND MANAGEMENT

Everybody likes to get a good review, from grade-schoolers turning in homework, to actors in Broadway shows, to businesses looking to keep their customers satisfied. As for the latter, however, there are other reasons you need to obtain good reviews, especially in the online arena. Many business owners have fully embraced the digital era and…

No one wants to get a bad review. But with so many online platforms allowing customers to share their opinions on just about everything these days, negative reviews and the power that they hold have become a growing component of doing business in today’s digital marketplace. It’s no secret that a majority of consumers now…