Social media is an underutilized tool in marketing in the industrial field. Trenchless businesses rely on interaction with their clients to get their work done. Others flock to social media to get a good idea regarding what a company is like. That is why your organization is probably under using its most effective promotional tool. The following is a list of tips on creating a social media marketing strategy for trenchless business:
1. Have a Reviews Section
The best way for someone to tell if a company is good is to look at their reviews. A social media marketing site like Facebook has a built in review section on the company page. This is great because not only can consumers leave feedback for everyone to see, they also have a 5 star rating system. People like going to places that are 4 to 5 stars. Keep this arena honest though and do not pay people to leave your company good reviews. This just seems phony and unauthentic, and if you get caught, your business might not be left with a lot of new consumer credibility.
2. Pay Social Media Sites to Market
Once you have a great site put together, let that platform go to work for you. To use the same example, Facebook has a built in promotional platform to circulate your page. This is a great investment of your money because Facebook knows how to put your page out there. So many people look to their Facebook feed for new ideas regarding businesses. And if their friends happen to have liked your page, this is even better for you. That part is free advertising.
3. Take Pictures of Your Work
Social media sites are extremely visual mediums. So build up a portfolio by taking pictures of your work, your crew, and anything that makes your company attractive. Instagram is a great place to display these photos. This is lifestyle marketing at its finest.
4. Make a Slogan
Slogans might seem old fashioned, but they are excellent. People need a catch phrase to remember your business by. And the more unique that the phrase is, the more likely the masses are to remember it.
5. Time for Videos
People used to pay big dollars for television advertising. And guess what- they still do to this day. That is because television is an effective platform for selling. Your company has the advantage because it is not the only well trafficked media outlet. It has never been easier to make a video advertisement thanks to computers, androids, and social media sites. YouTube is a great place that the company can post an ad and then embed it in the company Twitter account, for example.
6. A Familiar Face
Let people know the faces behind the screen. Even if the consumers get to know just one familiar person for the company, it really helps personalize their view of the trenchless business.
These tips on Creating a Social Media Marketing Strategy for trenchless business will work for the company. Once one develops a familiarity for the platforms, all of these strategies are easy to implement and they work.Back to blog