What You May Not Know About PPC

When you search for something using Google, Bing, or another search engine, you’ll likely see results at the top in bold, often accompanied by a tiny bit of text that reads “Sponsored.” These are PPC ads, and they can be a great way to drive traffic to your website.

As the trusted trenchless sewer repair Google Ads agency, Trenchless Marketing is here to help you make the most out of your PPC campaigns.

How Do PPC Ads Work?

PPC ads are an easy way to get your sewer repair company in front of customers looking for your services in the area. The business model behind PPC advertising services for trenchless sewer repair is that you bid on keywords you want to be found for when people search nearby. The winning bid is the price you will pay for each click your ad receives. You set a budget, and your ads run until you’ve exhausted it.

Although the above covers the basics of PPC ads for trenchless pipe lining company, there are several things you may find surprising about PPC advertising. Here are three little-known facts about this service:

1. Placement is Not Guaranteed

Some people believe investing in trenchless sewer repair PPC ads management means that ads are guaranteed to be found at the top of search results. Instead, search engines look at your ad’s relevance and select search terms to compare against the user’s search intent.

2. You Can Save Money With Negative Keywords

In addition to the keywords for which you want your ads shown, you can also select negative keywords that reflect searches for which you do not want your ads to appear. For example, if your sewer repair business does not offer trenchless services, you could select “trenchless” as a negative keyword. This will prevent your ads from being shown when someone searches for “trenchless sewer repair” in your local service area. When ads aren’t displayed for irrelevant searches, there’s less chance for inadvertent clicks.

3. Ad Optimization is Important

Simply winning a bid isn’t enough; your ads must be optimized to get attention and clicks. The copy used in your PPC ads, how your landing pages respond to mobile searches, and more can all affect the success of your PPC ad campaign.

At Trenchless Marketing, our Adwords management for trenchless company experts provide an easy, efficient experience with PPC advertising. Contact our team today to learn more about our services.