The Top Metrics to Keep in Mind With LSA

Setting clear goals and monitoring progress are two of the most important components of a successful Google Local Service Ads (LSA) campaign. Metrics play a key role in Google Local Service Ads for trenchless sewer repair plumbers. The key challenge that managers face is which metrics to measure and how to use them.

Here are some of the most important metrics to consider.

Charged Leads

Every time you get a lead through Google Local Service Ads for trenchless contractors, you are charged. It is important to track which leads are charged to spot trends and understand how to drive your campaign forward in the future. You might be able to gain insights into new keywords or target audience behavior.

Return on Ad Spend (ROAS)

Google Guarantee sewer repair ads management means making sure your business qualifies as a Google Guaranteed service and making sure it retains that status. This can help boost your ROAS because it should lead to a higher conversion rate. The most important factor in this metric is to make sure your ads are paying off in actual sales.

Lead Quality

Many people focus on the number of leads when using Google Guarantee Ads for plumbing and sewer repair, but the focus should be on the quality of the leads rather than the numbers. The numbers tell you if your ad is attractive enough to click, but if it does not result in sales when clients arrive on your page, then it can represent a mismatch in the target of the website. It can reveal if there are problems that need to be explored on the site itself.

Reviews and Review Score

Customers increasingly rely on review scores to make their final purchasing decision. The more reviews your clients leave, the more trust you will build in your brand. You need a large number of reviews, but you need to make sure they are good ones, or they could do more harm than good.

Contact us at Trenchless Marketing if you need help from the plumber and trenchless sewer repair LSA experts. We can help you get more from your LSA listing!