How Much Has Content Evolved?

Keeping up with changes is a necessity if you want your SEO campaign to succeed. SEO services for trenchless sewer companies have changed over the years, and some significant trends continue to emerge that will affect your content strategy. Understanding changes in what people expect when they search and how it affects algorithms is the key to launching a successful campaign in the future.

Quality Not Quantity

In the early days of SEO, the game was all about producing content that focused on certain keywords. The philosophy was that more was better, but this led to practices like keyword stuffing and poor-quality content. Since the introduction of Google E.A.T., quality content that provides value is placed above quantity. Quality should be the focus of sewer repair marketing SEO services above all else.

Creating Value for the Searcher

The trend toward creating value for the searcher continues to evolve, and now, Google is trending away from ranking content that is solely for product promotion. Content that provides information the customer can use ranks higher than a sales pitch. You can still promote your products and services, but you need to be subtle in your suggestions. When you hire professional SEO services from a sewer repair marketing company, our writers know techniques to help you promote your services in a way that both increases your customer’s knowledge and lets them know why they should consider you first.

Mobile Is King

Another key trend in content marketing is that content must be mobile-friendly. A majority of users view content on mobile devices, and your content must be designed to display properly on small screens. This means formatting issues, like short paragraphs and bullet lists, are even more important than in the past. Companies that specialize in trenchless SEO services for sewer repair establishments know how to create content that is scannable and gives your customers the information they need quickly.

Today, SEO for trenchless technology company advertisers continues to evolve. Trenchless Marketing provides comprehensive digital marketing services that will let your customers know why they should choose you over your competition. Contact us today so we can take your content to the next level!