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Trenchless Marketing Case Studies

A full service online marketing agency located in the beautiful town of Flagstaff, Arizona

#1 Apollo Drain

Apollo Drain & Rooter is a full-service plumbing company in Gresham, Oregon.

Step One: Design + Video

Apollo Drain hired TrenchlessMarketing early in 2018. There current design lacked modern aesthetics, felt clunky and was unresponsive. In addition to our design and seo services, Apollo wanted a custom video explaining the CIPP process.

apollo drain and rooter services old home page

We transformed there design into a custom coded (responsive) HTML/CSS website. The new design receives a A+ score for performance and loads in just 500 milliseconds. That's faster than 98% of websites online today. Additionally, at this stage we reorganized the entire sitemap and flow of the website.

apollo drain and rooter services home fixtures page
mobile view of apollo drain and rooter services home page
mobile view of apollo drain and rooter services home page
Apollo Drain video

Step Two: SEO

Our SEO plans start with three main parts: link building, content additions, and website layout, then we tailor it heavily to the exact competition our clients are facing. Apollo desperately needed a site redesign, and simply adding speed and better organization allowed for a huge increase in conversions -- we make sure the user has a path to follow from above the fold to the conversion points throughout the content; we never want a user to have to scroll back up. Secondly, we build diverse links to give sites instant authority -- we build powerful links on articles and well-known publishing websites, but unlike most SEO’s we also include about 40-50 mid-level quality “profile” links that build a foundation and increase local Google Maps rankings, which allows us to link build more aggressively for high domain links. Thirdly, we built out and lengthened all of their main service pages. Since Apollo is mostly in one area (Greater Portland) they did not require lots of regional and neighborhood pages, this allowed us to focus on lengthening their content to over 1000 words.

Step Three: Results

After 5 months of hard work, Apollo Drain is now averaging 37 contact forms per month as well as calls.

apollo drain rooter results
apollo drain rooter results

Step Four: We Feel the Love

Apollo Drain testimonial after 5 months.

Apollo Drain

“We can not say enough about Trenchless Marketing. Before choosing Trenchless Marketing we had several marketing companies working to accomplish what Trenchless has been able to do by itself. Not only are we saving money but we are getting what we need on a timely matter and the assurance that what they are implementing is relevant to our industry. Matt's Team at Trenchless Marketing put together a video for Apollo describing the CIPP installation process that was exactly what we were looking for and took little time to get done. It is so refreshing to work with a company who truly understands the plumbing industry. We couldn't be happier with our choice to switch to Trenchless Marketing!”

- Karen Johnson

#2 SPT Pipe

Specialized Pipe Technologies (SPT) currently services ten locations across North America. Our vision for pipe servicing solutions include the most advanced pipe condition assessment, cleaning and pipe rehabilitation technologies available today.

Step One: Design

SPT Pipe hired TrenchlessMarketing in Q2 of 2017. There current design lacked modern aesthetics, felt clunky and was unresponsive.

spt pipe old website

We transformed there design into a custom coded (responsive) HTML/CSS website. The new design receives a A+ score for performance and loads in just 400 milliseconds. That's faster than 99% of websites online today. Additionally, at this stage we reorganized the entire sitemap and flow of the website.

spt homepage
spt mobile view
spt mobile view

Step Two: SEO

SPT is a huge national company with locations in many big and small cities. Unlike Apollo, whose content focused on one area, we built out literally hundreds of neighborhood and town pages for SPT in 10 different locations across the country, many with 10+ sublocations. This worked extremely well and the site exploded to over 10,000 pageviews a month with their new flat HTML website. We also build links in a more varied and diverse way when dealing with a larger company in multiple areas -- making sure we have links built in directories and publications across the country.

Step Three: Results

After 1.5 years of hard work, SPT Pipe is now averaging 178 calls per month as well as contact forms.

sptpipe call log

Step Four: We Feel the Love

SPT Pipe testimonial.

SPT Pipe

“We hired Trenchless Marketing to oversee our nationwide brand relaunch. We are more than impressed with our campaign. Great company with a talented team. We Love the results SPT has received!”

- Justin Mizell

#3 Drain Master Ohio

Drain Cleaning Specialists & Plumbing Contractors in Columbus.

Step One: Design

Drain Master Ohio hired TrenchlessMarketing in Q3 of 2017. There current design lacked major modern aesthetics and was unresponsive.

Drain Master Ohio Old Website

We transformed there design into a custom WordPress website. The new design receives a A score for performance and loads in 1.5 seconds. That's faster than 80% of websites online today. Additionally, at this stage we reorganized the entire sitemap and flow of the website.

Drain Master Ohio New Website
Drain Master Ohio mobile view
Drain Master Ohio mobile view

Step Two: SEO

Drain Master Ohio is an interesting client because their location is not anchored to any particular large city or metropolitan area. In other words, it’s tough to build lots of targeted regional pages (like SPT). So, we focused on great blogs that answer specific questions, and we really focused on link building so the site would have lots of authority to make up for the lack of regional pages. Drainmaster Ohio has seen staggering results and ranks #1 in nearly every Ohio region for every main service they offer.

Step Three: Results

After 1.5 years of hard work, Drain Master Ohio is now averaging 218 calls per month as well as 40 contact forms.

drain master ohio call log

Step Four: We Feel the Love

Drain Master Ohio testimonial.

Drain Master Ohio

“I cannot say enough good things about this company. I have used several SEO companies in the past and these by far have exceeded my expectations. If you have been in my shoes in the past then what you're used to is an SEO company over-promising and under-delivering these guys truly are the complete opposite. TM gave me things I should expect over a course of a few months and have crushed it each and every you. These guys are definitely passionate about creating long-term relationships.!”

- Charlie

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