More businesses than ever are using the Internet as their main platform or as a tool to reach a wider potential market. One of the ways that a business will use the Internet is to set up a website. For this to be successful, it should be optimized for search engines. However, as there are now a variety of ways for customers to access the Internet, it makes to think about mobile SEO. Yet, what is SEO and how does this differ to regular SEO?
SEO is an acronym for Search Engine Optimization. Put simply, this means making sure your business’s website is ranked well in the search engines. When people put keywords that relate to your business in the search bar, you want your website to appear as close to the top of the results as possible as this increases the likelihood of a person visiting your site.
There are many strategies that you can use to make your website SEO friendly. Some of these include adding links to relevant sites, having backlinks from other sites to your own, creating a blog, only including original material, adding images, using HTML code and tags and include relevant keywords within the content of the site. The way in which sites are ranked by search engines is constantly changing, so a business owner or their website developer should keep track of these changes.
A PC was once the only way that people could access the Internet. Now, there is a range of mobile technologies that allow people to access the Internet on the go, such as tablets and smartphones. As modern life is often busy and stressful, people like to access the Internet no matter where they are to save time and for their own convenience.
Mobile SEO is simply ensuring that your website is accessible to people suing mobile devices. If a person cannot easily access the various aspects of your website when using a mobile device, they will simply return to search results and choose another business that has thought about mobile SEO in the development of their website.
What is the Difference Between Normal SEO and Mobile SEO?
There are several key differences between normal, or desktop, SEO and mobile SEO. One of the main differences is the amount of text included on a web page. For example, SEO best practice suggests that each web page should have at least 250 words of text. However, for a mobile web page, you need much less content as the device a person is using will make it difficult to read large amounts of text.
The second major difference is the keywords used. When using a desktop computer, people will usually have to type a keyword into the search bar. When using a mobile device, they will search for different keywords and may not need to type in a keyword at all if they use voice-activated search tools. When creating content, it is important to take this into consideration when creating content for your site and research mobile keywords in addition to desktop keywords.
As the algorithms used for mobile searches are different to desktop algorithms, using mobile keywords is essential. As the display screen on a mobile device is so much smaller than a desktop, if you are not in the top four ranked search results, you may not even show up on the screen at all.
As technologies continue to improve and evolve, the differences between normal and mobile SEO may become even more apparent. It is an area in which experts are continually researching to find the best ways of optimizing web content for both desktop and mobile devices.