You are probably well aware of the fact that businesses looking to compete in the growing online marketplace need to engage prospective customers. Businesses must reach them not only through their website (which incorporates search engine optimization efforts), but also via social media channels. What you may not know is how to start with social media, much less use it to the advantage of your trenchless business.
To make matters worse, you have plenty to occupy your time, what with running your business, and you likely have a tight budget to hire a social media manager. The good news is that you needn’t necessarily focus every minute of the day on social media if you create and manage your profiles appropriately. Here are just a few tips to help you build effective social media pages for your trenchless business.
Pick Your Platforms
There are a lot of social media platforms to choose from and you can’t use them all or you risk spreading yourself too thin. If you’re going to choose just one, there’s no better platform for businesses than Facebook, thanks to billions of users and a slew of advertising tools at your disposal.
However, you shouldn’t limit yourself either. You might also consider what other popular options like Google+, LinkedIn, Twitter, Instagram, Pinterest, or YouTube could do for your business. Also consider emerging platforms like Yik Yak and Hyper that are location-based and focused on connecting users with others in their area.
Complete Your Profiles
There are several key pieces of information you’ll want to include in your social media profiles so that followers are able to contact you. However, you don’t want to stop after completing the basics.
It’s important that you fill out your profiles completely so that followers not only have all the information they need, but also to incentivize interaction. In addition, certain platforms like Facebook require that you first have a personal profile before you can create a business page.
Do NOT use a fake personal profile to kick off your professional undertaking on social media. There are two reasons for this. For one thing, you can gain positive response when you act as the personal face of your business. Cold, hard corporate entities don’t get friends – people do.
In addition, Facebook and other social media platforms frown on this practice. If you’re found to have a dummy account, it could mean negating the terms of service, resulting in having your pages shut down.
Brand Your Pages
Branding may not be at the top of your list of priorities. After all, you’re not Coca-Cola or Nike. The problem is that branding makes your business recognizable across multiple platforms. This way, when visitors to your social media pages click-through to your website, there are cohesive elements that indicate they are at the right place.
Using the same or similar introductory text, duplicate images for profile pics or cover photos and landing pages, and other cohesive materials across platforms can give prospective customers immediate visual cues. If you think that branding and design consistency don’t matter when it comes to social media efforts for your trenchless business, think again.
You’re probably creating social media pages with specific goals in mind, such as funneling prospective customers to your website or encouraging sharing. If you want something, however, you’re going to have to ask for it. Luckily, many social media sites allow you to post call to action (CTA) buttons at the top of the page, sometimes right on your cover photo.
Post Quality Content Regularly
After creating your social media pages, you’ll have to maintain them. If you already have an on-site blog, this is relatively easy since you can promote your blog content via social media profiles.
You can also use social media accounts to post updates pertaining to your business or industry, as well as run contests or promotions, and of course, interact with followers. In order to engage your followers, you’ll have to stick to a regular schedule of posting. Automation programs can help you here.
Make Sharing Easy
Sharing may or may not be a primary goal when you create social media pages, but it’s a factor that will certainly gain importance over time. Most social media platforms have tools to make liking, sharing, and re-posting easy enough. However, you also have to provide sharable content such as links and compact content like infographics or videos, just for example.Back to blog