Today, people are more likely to use their smartphones than computers to browse the internet. People are mobile and want their websites to adapt to them. Thus, non-friendly mobile websites see a reduction in traffic and visitors’ time spent on the websites. Hence, why most sites are converting to become a Google Mobile Friendly site.
A Google Mobile Friendly site is a website that adheres to Google’s mobile SEO requirements. If you are unsure what those requirements are, here is an infographic for your convenience.
Get a Google Mobile Friendly Site in 10 Steps
1. Analyze Your Mobile Site
How mobile friendly is your website? Determine how your website scores in mobile friendliness. Google offers a tool that analyzes your website for you. The tool looks at the overall design of the mobile site and determines whether or not it is mobile friendly.
2. Do Not Ignore CMS Recommendations
Your content management system (CMS) supports the modification and creation of your website’s content. Google gives specific CMS recommendations. Verify that your CMS is on Google’s list. If it is not, change your CMS.
3. Resolve Problems Using Google Webmaster Tools
Google Webmaster Tools allows you to login and receive messages about your mobile usability. All you have to do is go to Search Traffic, then Mobile Usability. If your mobile site is having any problems, this location will provide you with the steps to resolve them.
4. Determine Mobile Site’s Load and Speed Time
People’s time is valuable. Mobile optimization hinges on page loading time. Use Google to check how fast your site takes to load. Google’s Page Speed Insights analyzes your website and tells you what digital content is slowing down your website. You can use this information to modify your content and increase your loading and speed time.
5. Do Not Use Flash
Flash is great for regular website design, but it is not mobile friendly. All digital content should abstain from flash. HTML 5 is a great alternative to flash based content.
6. Do Not Get Fancy With Fonts
Standard fonts are adaptable. Obscure hard to find or fancy fonts do not always translate, or they increase the site’s loading time. All content should have standard universal fonts. The size of the font is also a concern. Pick a size that will scale properly. Users do not like to zoom in on mobile devices.
7. Optimize Your Images
Optimizing images make them smaller in size. This helps with your website’s speed.
8. Manage Your Redirects
If you have a mobile version of your website, keep a 1:1 URL relationship between the desktop website and the mobile friendly website.
9. Verify That Your Website Is Indexed Properly
10. Prevent 404 Errors
404 errors are not friendly. Make sure the pages for both your desktop website and your mobile website does not have a 404 error. This can happen when mobile users are not automatically redirected from the desktop website to the mobile website.