Animated videos or explainer videos are brief educational or promotional videos that have become popular for business use. These videos are normally one to two minutes in length and they usually promote a service or product briefly and concisely in an entertaining format. Explainer videos come in many forms but animated explainer videos have become particularly popular recently.
There are numerous studies and statistics that have proven that explainer videos and similar types of videos can have a positive effect on retention, sales and conversion rates for several different types of businesses. These videos are an excellent marketing tool for any business that wants to quickly give an overview of their services or products to their potential customers.
The time that it takes to produce an explainer video is approximately 4 to 8 weeks depending on the complexity of the video, the length and other requirements. Within this amount of time the producer can complete all of the requirements of the video such as the design and script writing and revisions as needed.
We will write out a script as one of the first steps. Once you’ve made changes to the script or approved it we will create a storyboard which is used to explain your service. The storyboard offers a sketch of the illustration that we will create for you and it gives you the opportunity to make changes before illustration. Once we have finalized the storyboard we will start illustration. The final step is to turn it into animation and also work with our voiceover artist.
Why Would You Purchase an Explainer Video?
There are several different types of companies that aren’t able to easily explain their products or services to their customers. In the trenchless industry in particular, it can be difficult to explain the top benefits of trenchless services to customers who are unfamiliar with it, even though trenchless methods are very convenient and often preferable for most customers once they know about them.
Explainer videos can give potential customers a clear understanding of what trenchless methods are using animation and voiceovers. By combining video with audio, customers can learn in an easy to understand and effective format that they will very likely remember. It offers a way for trenchless companies to expand their online brand while educating their customers, improving conversion and retention rates, and ultimately increasing sales.
The human brain naturally responds to this type of visual and audio learning, and when the explainer videos are also entertaining and engaging it makes it even easier to learn. Ideas that are difficult to understand or unfamiliar can be more easily understood when they are explained in a narrative or story format using animation and audio. Explainer videos offer customers a quick attention grabbing way to learn about a business that they may otherwise not be interested in reading about.
It’s the perfect way to show off your brand and professionalism and prove your business expertise!